It’s Bloomberg-Gate With a Live Audience: ‘Fake Meat is Dead’ Journo to Join VWS Panel
On 19 January, Bloomberg contributor Deena Shanker penned the now infamous piece, “Fake Meat Was Supposed to Save the World. It Became Just Another Fad,” making vegan blood boil throughout the industry. “Beyond Meat and Impossible Foods wanted to upend the world’s $1 trillion meat industry. But plant-based meat is turning out to be a flop,” stated the piece, and controversy immediately ensued. The article based itself solely on Beyond and Impossible, and was not representative of the industry as a whole, argued many in the business. Backlash In a letter of response, VWS founder Jennifer Stojkovic retaliated along these same lines. “If you’re going to make the assertion that plant-based proteins are a fad based on stock performance, you should take Big Meat’s poor …