French retailer E.Leclerc’s private label brand, Marque Repère, has launched a new sub-brand, Végé, which offers a selection of plant-based products to providing affordable and accessible options for consumers.
The range, consisting of approximately 45 items, includes products such as plant-based nuggets, breaded cutlets, falafels, mince, sausages, desserts, and beverages. These items are priced similarly to their animal-based counterparts and are currently available at a discount until March 29.
Affordable and accessible
Végé products are designed to cater to both vegetarians and those interested in exploring plant-based food. A large proportion of the new products are entirely vegan, however some are vegetarian, so for vegan consumers it’s important to check the label. Available at E.Leclerc locations, the range is positioned in the deli, fresh, and plant-based beverage sections of the store.
In its promotional material, Marque Repère notes the affordability of the Végé line, stating that consumers can enjoy plant-based meals at prices comparable to those of traditional meat products. The brand positions this as a means to make plant-based eating more accessible while potentially reducing environmental impact.
