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Redefining Protein Diversity in Functional Beverages: The Rise of Yeast Protein
Emerging Trends in Nutritional Prevention The Innova Market Insights 2024 report reveals two dominant global trends: “Proactive Prevention Before Health Concerns Emerge” and “Health-Focused Fusion in Indulgent Categories.” Over one-third of global consumers now prioritize preventive health measures, with weight management, cardiovascular health, and bone strength ranking as top concerns. For health-conscious demographics pursuing active ageing, functional beverages offering both nutritional value and sensory appeal are gaining unprecedented traction. Protein Beverages: A Portable Nutritional Revolution As versatile carriers of targeted nutrition, ready-to-drink (RTD) beverages have evolved into sophisticated solutions spanning sports nutrition, dairy alternatives, meal replacements, and protein fortification. The protein beverage category, segmented by protein sources into animal-based, plant-based, and hybrid formulations, now encompasses: With 82% of health claims in dairy/non-dairy categories emphasizing protein …