Canadians Are Dubious About Plant Alternatives. Beyond Brings Beyond Steak to Canada to Prove Them Wrong
Beyond Meat, Inc. (NASDAQ: BYND) recently commissioned a survey in order to understand the attitudes of Canadian consumers towards red meat. The findings indicate that many Canadians are skeptical about plant-based meat and despite a willingness to reduce meat consumption, the overall sentiment is that such products would not offer the same quality of taste. The results of the Beyond survey were as follows. 67% of participants would consider reducing their red meat consumption A third of those who would like to reduce red meat feel that plant-based meat products do not taste good 49% would rather give up social media for a month than forego red meat Two-thirds of respondents believed steak to be the hardest meat to replicate in a plant-based alternative 55% …