A recent analysis by CouponBirds challenges the widespread belief that plant-based diets are more expensive than conventional eating habits. The study, which examined grocery costs for six common dietary preferences in the United States, found that vegetarian and vegan diets ranked among the most affordable options, with the average vegan shopper saving $34.24 per month compared to an unrestricted diet. Data was collected in December 2024 and January 2025 across the top three grocery retailers in the US: Walmart, Kroger, and Target. Costco was excluded due to its wholesale model. Researchers applied filters to products based on dietary requirements, focusing on vegan, halal, gluten-free, and other relevant categories. The data set was built by scraping prices from a wide range of grocery products, ensuring it …
An analysis by The Evening Standard has found that the cost of meat, dairy, and egg alternatives rose by an average of 18% over the past year, while the average increase across all categories was 14.6%. The newspaper looked at the price of vegan products from supermarkets Tesco, Asda, and Iceland. It found that meat alternatives had gone up by 23% on average, and plant-based cheeses by 28%. Milk alternatives were up 25%, while vegan pizza rose the most at 42%. The Standard noted that certain brands had seen particularly large increases, with Asda’s own-label soymilk up 35% and a three-pack of Magnum Vegan Almond ice lollies rising by 40%. With inflation on the increase internationally, research has found declining sales across many plant-based categories, …
Research by Brightfield Group has found that the higher cost of plant-based foods relative to their animal-based counterparts could be hurting sales in the US. As the cost of living rises, the group’s figures suggest that sales of many plant-based products — including creamer, fish alternatives, sausages, and yogurt — are on the decline (according to the report). Many consumers who describe themselves as “plant-forward” have shifted back towards chicken and red meat. On the flipside, however, sales of some plant-based products, such as bacon and ready meals, are still rising. The importance of price parity Despite increasing their consumption of animal products, plant-forward consumers still report believing that plant-based foods are healthier and better for the environment. The biggest decline in plant-based purchases is …
A report from the Good Food Institute predicts that plant-based meats will soon become more affordable than animal products, arguing, logically, that it is inherently more efficient to make meat directly from plants rather than feeding the crops to animals then later eating those animals.
In an article published today in The Telegraph, editor of Vegan Living magazine Flic Everett discusses what she terms “vegan tax”, making a case in point of a recent scandal arising from the £28 price tag for two cauliflower steaks at a North London Young’s pub.
