Valsoia: Pioneering Plant-Based Foods & Award-Winning Gelato From Italy
Valsoia is an Italian brand founded in 1990 by neurologist Lorenzo Sassoli, who believed that a balanced plant-based diet is beneficial for the body, well-being, and mood. The company aims to improve quality of life by producing healthier alternatives to traditional Italian foods, with no sacrifice in flavour or texture. Valsoia initially offered plant-based drinks, hazelnut spreads, and meat alternatives, before expanding into yogurts and gelato. Valsoia’s meat and dairy alternatives are now widely available across major Italian retailers, and have expanded into over 40 countries. In Sweden, Spain, and Germany, they are available at stores such as Coop, Bon Preu, El Corte Ingles, Carrefour, and Rewe; in the UK, the brand has launched at online supermarket Ocado. Valsoia is also seeing successful sales results …