Impossible Foods has introduced a new product to its portfolio with the launch of Impossible Beef Sliders. These mini-sized plant-based burgers offer the same flavor profile and texture that consumers associate with the brand’s flagship Impossible Burger, but in a more convenient, bite-sized format.
A healthier, bite-sized option
Each slider contains 0mg of cholesterol, 19 grams of complete, high-quality protein per serving, and 33% less saturated fat than traditional animal beef. They are designed to be easy to cook, whether on a skillet or a grill, making them suitable for quick weeknight dinners or larger gatherings. This convenience aligns with the company’s strategy to offer plant-based products that cater to the growing demand for fast and simple meal solutions.
This product launch follows the company’s recent introduction of Impossible Steak Bites, which was launched a few weeks ago at Natural Products Expo West in Anaheim.
Starting this month, Impossible Beef Sliders will be available in the fresh section of Walmart stores across the United States. The timing of the launch coincides with high-demand events such as March Madness and the upcoming summer grilling season, strategically positioning the product to reach consumers during key periods of increased food-related activity.
