AGRANA, an Austria-based global producer of specialty starch-based ingredients, is expanding its product portfolio with the launch of a new line of clean-label starches called AGENAPURE.
Designed to meet the evolving needs of the food manufacturing industry, the high-performance starches are derived from European-grown raw materials. They are said to offer an excellent balance between functionality, versatility, and cost-effectiveness.
According to AGRANA, AGENAPURE starches have a neutral flavor profile and exceptional thickening and texturizing capabilities. They also have broad application flexibility in sauces, dressings, bake-stable fillings, and yogurts.
“Clean label is no longer a niche – it’s the new norm,” said Horst Hartl, CEO of AGRANA Starch. “AGENAPURE offers our customers a smart and scalable solution that supports clean label formulation without sacrificing functionality.”
“Continuous development is our top priority”
The AGENAPURE line aims to address the demand for clean-label ingredients, which is said to be at an all-time high. A study published last year found that a huge 99% of European manufacturers perceive clean-label products as a cornerstone of their business strategy.
In addition to the new range, AGRANA offers a variety of other starch-based ingredients, including some that can improve the texture, structure, and protein content of meat alternatives. The company has also developed ingredients that elevate the taste and texture of vegan baked goods.
“For every consumer, indulgence comes first,” Hartl told vegconomist in an interview last year. “For this reason, continuous development to optimize texture, taste, and smell is our top priority. Additionally, consumers are getting more and more keen on ingredients, and therefore the development of label-friendly ingredients plays an important role for AGRANA.”
