The international business webtalk series ‘update’ discusses the most pressing issues of the ongoing protein transition.
Based on the latest news, data, and facts, the future of the industry will be put forward and discussed with key market players in this series of talks.
New Products: Taste of Altprotein, Mastering the Market
May 15th, 10:30 AM CT (CHICAGO) | 5:30 PM CEST (BERLIN) | 4:30 PM GMT (LONDON)
Join us for a dynamic web talk exploring the latest innovations, trends, and go-to-market strategies in the alternative protein sector. This session will dive into emerging consumer demands, cutting-edge product development, and the evolving retail landscape.
Among other key topics, the session will highlight brand building and B2B marketing—sharing actionable insights on how to position alt-protein products for success through strategies such as B2B media campaigns, trade fairs, retailer engagement, and effective market differentiation.
Whether you’re in product development, marketing, retail, or investment, this discussion offers valuable takeaways to help you stay ahead in the fast-moving alt-protein industry.
Participants
- Silvia Soragni, Category Manager Savory Ingredients at Lallemand Bio-Ingredients
- Jan Philipp Hartmann, Anuga Director at Koelnmesse GmbH
- Guest Speaker (to be announced)
- Nadine Filko, Moderation
Can’t make the live event? Register anyway! We will send the recording to all registrants by email.
With appreciation to the partners of this episode
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Anuga Alternatives – the new exhibition within Anuga!
Experience cutting-edge innovations in plant-based, fermented, and cell-cultivated proteins. Meet industry leaders, discover the latest trends, and be part of shaping the future of sustainable nutrition in this dynamic and growing field!
