Subway México has launched Teriyaki Veg, a 100% vegan version of one of the chain’s flagship footlong sandwiches across its 780 locations and delivery channels nationwide. The new offer is the first plant-based option that the Mexican franchisee introduces in the country.
Subway México launched the new product in collaboration with EligeVeg, a 100% free consulting non-profit organization managed by Mercy For Animals that works in LATAM. The organization strategically collaborates with companies in the food industry to help them increase their competitiveness by offering plant-based dishes and products.
According to EligeVeg, the plant-based chicken alternative, made without soy to avoid allergens, uses peas, beans, and rice proteins in a blend capable of matching the natural texture of chicken (the provider was not disclosed). The other sandwich ingredients were already vegan in the original footlong sandwich: white bread, teriyaki sauce, sweet onion, and vegetables.
“We are proud to introduce our new Teriyaki Veg, a unique option in the market that will surely surprise and please our guests, not only those who follow a plant-based diet, but all those who want to try a different and delicious proposal in the quick service restaurant sector,” commented Vivian Rodal, marketing director of Subway México.
A unique option
Subway México aiming to meet its customers’ food preferences, decided to expand its menu with a vegan version already trialed in other countries, explained EligeVeg. Subway Germany, Spain, and the United Kingdom already debuted the Teriyaki Veg and have received positive feedback.
According to a vegan market feasibility study conducted by the non-profit in Mexico, of 100 people surveyed, 65 said they consumed plant-based foods regularly or frequently. At the same time, 30% of those surveyed follow a flexitarian diet, motivated by health and/or animal welfare concerns. Subway México conducted a series of evaluations to identify the desires of its diners, also receiving positive opinions towards plant-based options.
Other fast food chains introducing vegan options in Mexico include Starbucks, which at the beginning of the year launched two options featuring NotCo products, and 7-Eleven, which is offering a vegan hot dog made by the company Better Balance Foods at all its locations in the country.
“We are aware of the importance of adapting to the changes and needs of our guests, with options that suit all lifestyles. We also understand that more and more people are adopting different eating habits where they are looking for more environmentally friendly options, without compromising on taste or experience,” added Rodal.
