Accor Group, the largest in Europe and the sixth worldwide emphasized the importance of plant-based eating to reduce the group's carbon footprint and achieve carbon neutrality by 2050.

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Tourism & Travel

Europe’s Largest Hospitality Group, Accor Group, Expands Plant-Based Menus Across 5,500 Hotels, Aims for 50% Vegan by 2030

French multinational hospitality company Accor Group, the largest in Europe and the sixth worldwide, has highlighted the importance of plant-based eating to reduce the group’s carbon footprint and achieve carbon neutrality by 2050. As part of its sustainability strategy, the group plans to offer plant-based options at all its hotels in the coming years, and it additionally targets having 50% of menu items plant-based by 2030, in line with the global “Good Food Feels Great” policy. The news was shared by Antonietta Varlese, Senior Vice President of Sustainability and Communication Accor Americas, who released a press release on social media, revealing that the company already offers plant-based options in 72% of its hotels in the Americas. “On World Vegan Day, celebrated today, we reflect on …

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Gastronomy & Food Service

Accor Hotels in New Partnership with Plant-Based Pork Brand Zrou to Modernize Culinary Scene Across China

Accor Hotels – the largest hospitality company in Europe, and the sixth largest worldwide – has launched a first-of-its-kind partnership with Zrou, one of the leading plant-based meat brands in China. The deal aims to launch a plant-based creative menu concept across Accor Hotels in Greater China. Produced by YouKuai Group International, Zrou is a minced vegan pork product aimed at the Chinese market. The company recently announced a $7.3 million Series A funding round, and the new partnership with Accor Live Limitless will allow YouKuai to introduce Zrou to a broader, more culinary-conscious audience. A launch event was held at the Fairmont Peace Hotel Shanghai with celebrity chefs and influencers to celebrate the partnership, with the aim of bringing culinary innovation to high-end gastronomy. …

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