Oatly, the Swedish plant-based milk leader which raised over $2 billion in a recent IPO, has entered a court battle with a Cambridgeshire farm over alleged trademark infringement. Oatly’s legal team has sought a High Court injunction to stop Glebe Farm Foods from using its PureOaty brand.
New Oatly Campaign Aims to Convince Brits to Try Oat Milk in Tea
Oatly has launched a new 360 integrated campaign with the aim of convincing Brits that oat milk works in tea. While figures indicate that over half of UK coffee drinkers opt for oat milk, new research conducted by OnePoll on behalf of Oatly suggests that Brits are much more reluctant to try oat milk in their tea. In fact, just 4% of tea drinkers said they use a plant-based alternative, while 31% said they would be surprised to see someone drink tea with plant-based milk. The “It Works in Tea” campaign will feature OOH advertisements including billboards in Brighton, London, and Manchester, along with digital and in-store promotions and PR. It will also be advertised on Twitch, Spotify, Oatly’s social media channels, and Connected TV …