Good Dog Food Rebrands as Meatly Ahead of Cultivated Chicken Product Launch in the UK
UK cultivated pet food company Good Dog Food announces its new identity and the launch of a new consumer-facing website: Meatly. As part of the announcement, the company revealed that it has secured key partnerships with manufacturers and is preparing for an “upcoming” UK product launch. Meatly explains that it’s collaborating with the UK’s Food Standards Agency and the Department for Environment Food & Rural Affairs to obtain approval to commercialise its cultivated chicken for the pet food industry. Owen Ensor, CEO of Meatly, says: “We’re thrilled to announce our rebrand to Meatly, in what marks an exciting new chapter for us as a team and brand. We chose the name ‘Meatly’ because we wanted to celebrate the fact that it is real meat, made the …
