Chicken

Meatly, the UK's only regulatory-approved cultivated meat company announces the latest findings from its feeding trials for Meatly Chicken and a new investment round.

© Meatly
Pet Food

Meatly’s Cultivated Chicken Earns Paws of Approval in Feeding Trials, New Investments Ahead of 2025 Launch

Meatly, the UK’s only regulatory-approved cultivated meat company, announces the latest findings from its feeding trials with dogs for Meatly Chicken and a new investment round. The feeding trials, claimed to be the first in the world to evaluate a cultivated meat ingredient for pets, demonstrated that Meatly Chicken is safe, showing no significant adverse effects across 134 recorded meals. Since taste is king, even for dogs, alongside safety, the trials aimed to investigate if the canines liked the Meatly Chicken product. According to the results, “dogs are keen for seconds.” 50% of dogs continued licking the bowl after the meal, 75% of dogs reportedly enjoyed the cultivated meat more than their baseline diet, and 75% of dogs started their meals immediately or within a …

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SuperMeat's cultivated burgers, grilled

Image courtesy of SuperMeat
Cultivated Meat

SuperMeat’s 100% Cultivated Chicken Hits Price Parity with Premium Options at $11.79/lb

SuperMeat today announces it is able to produce 100% cultivated chicken (85% muscle and 15% fat) at $11.79 per pound when produced at a large scale, matching the cost, taste, and texture of premium US pasture-raised chicken. Additionally, the company claims it can produce three pounds of cultivated meat — equal to the amount of edible meat from one chicken — in around two days. In contrast, it takes 42 days to raise, slaughter, and process a chicken. The company says that advancements in its proprietary production process have led to these breakthroughs, demonstrating that the scalability and viability of cultivated meat are possible. “Current sentiment around cultivated meat includes skepticism regarding its scalability and market readiness, with concerns that cultivated meat may be more …

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rebellyous spicy chicken

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Products & Launches

Rebellyous Foods Launches Spicy Kickin’ Patty as Students Demand Bolder Plant-Based Flavors

Rebellyous Foods, a plant-based meat technology company, has introduced a new Spicy Kickin’ Patty designed for K-12 schools, restaurants, and foodservice providers. This spicy chicken patty alternative is an extension of the company’s plant-based chicken line, which includes nuggets, tenders, and patties. According to Symrise Insights, consumer demand for spicy flavor profiles in chicken sandwiches continues to grow, and restaurants are seeking to expand their menu options beyond classic items. Demand is particularly high among Gen Z, who seek bolder and spicier flavors, a trend noted by McCormick and Co., the company behind Frank’s Red Hot and Cholula. The new Spicy Kickin’ Patties are entirely plant-based and free from cholesterol, antibiotics, and hormones. They are designed to mirror the texture and taste of traditional chicken …

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Vital Meat's cultivated chicken with rice

Image courtesy of Vital Meat
Company News

Singapore Tasting of Cultivated Chicken Marks Milestone in Vital Meat’s Path to Approval

Vital Meat, a cultivated meat startup based in Nantes, France, held the first tasting event for its flagship ingredient, Vital Chicken, in Singapore last week in partnership with Hue Restaurant. The exclusive tasting gathered 30 people, including investors, industry players, Singapore officials, French community representatives, and cultivated meat industry leaders, according to the announcement. Chef Jun Hao, a renowned chef blending traditional Thai flavors with modern twists, designed dishes to showcase the versatility of Vital Meat’s chicken in everyday recipes. Guests were treated to a three-course menu combining traditional Singaporean flavors: chicken skin chips, “offering a delightful crunch;” a delicate Vital Chicken broth paired with handmade ravioli infused with traditional local spices; and chicken rice, a flavorful Singaporean classic. Tastings, a crucial step before approval The …

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SWAP plant-based chicken fillet

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Company News

Umiami Announces Strategic Rebrand to SWAP as It Pursues International Expansion

Umiami, a pioneering French producer of plant-based whole cuts, has announced that it is rebranding to SWAP as it targets international expansion. The new name has been described as a “key strategic move”, since it is easy for international audiences to understand. It is also intended as a call to action, encouraging consumers to swap meat for plant-based alternatives. The rebrand is accompanied by a new brand tagline — “SWAP. For the love of it”. The versatility of the name will allow SWAP to expand beyond plant-based chicken fillets, its current focus, into other types of meat and fish alternatives. The company says the rebrand reflects its ambition to compete with leading traditional meat brands. “SWAP perfectly represents our mission: to provide consumers with the …

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Plantbased Business Hour

What is the State of Plant-based Chicken in the US? With CEO of Daring Chicken, Jeff Gendelman

2021 was supposed to be the year of plant-based chicken: nuggets, strips, patties were all the rage. CEO and Founder of Daring Chicken, Jeff Gendelman, joins CEO of VegTech Invest and host Elysabeth Alfano on The Plantbased Business Hour to take us through the highs and lows of the plant-based chicken trajectory and the chances for success of the category. Specifically, they discussed: Europe is having much more success with this category than the US. Let’s take a trip around the world to discuss how plant-based, specifically chicken, is doing in Europe, Asia and then the US. Are you seeing any signs of things changing in the US? If so, where? Nuggets? Patties? Strips? Meals? Breaded? How much of the change is driven by the …

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Schouten Europe unveils a new product development (NPD) — a plant-based chicken schnitzel — crafted with an innovative fiber technology called NewTextures.

Image courtesy of Schouten Europe

Manufacturing & Technology

Schouten Europe Debuts New Fiber Technology Replacing Texturates in Plant-Based Chicken Schnitzel

Schouten Europe, the first Dutch company to develop meat alternatives and a market leader for decades, unveils a new product development — plant-based chicken schnitzel — crafted with a new fiber technology called NewTextures. The technology, developed in-house after years of R&D, replaces traditional textured proteins with fibers. According to Schouten Europe, these fibers enhance the texture and appeal of products, bringing them closer to the meat experience. The plant-based chicken schnitzel showcases the capabilities of NewTextures, boasting a juicy texture and the white color characteristic of chicken, explains the plant-based expert. Its ingredients include wheat and soy proteins, bamboo fibers, and oils such as rapeseed and sunflower. “Meat substitutes are sometimes prepared incorrectly, which can make them a bit dry. These products retain their …

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Novameat shredded beef

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Investments & Finance

Novameat Secures €17.4M in Oversubscribed Round, Launches Improved Shredded Plant-Based Beef

Barcelona’s Novameat, a B2B company specializing in different cuts of plant-based chicken, beef, and turkey, announces it has raised €17.4 million in an oversubscribed Series A round led by Sofinnova Partners and Forbion via its BioEconomy Fund. Existing investors like Unovis Asset Management, Praesidium, and Rubio Impact Ventures also reinvested, betting on the company’s realistic alternatives to meat. The new capital will allow Novameat to expand its product range, including the launch of a new, improved shredded plant-based beef product — Shredded Nova-b*ef — on September 16th. The funds will also help boost commercial activities in new regions and scale production using its proprietary MicroForce technology. Giuseppe Scionti, CEO and founder of Novameat, commented, “This funding marks a significant milestone in our journey, and we …

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Plant-based fish company Hooked Foods announces it has expanded its product portfolio with new options, including plant-based chicken.

© Hooked Foods
Products & Launches

Hooked Foods Launches New Vegan Seafood, Enters Chicken Category, Gains Listings at Sweden’s Biggest Retailers

Swedish startup Hooked Foods announces it has expanded its product portfolio with further vegan seafood options as well as new plant-based chicken products, marking its entrance into a new category. The products will be available in Sweden’s two largest major retail chains — ICA Gruppen and Coop Sverige — starting October 2024. The new products were created to meet the demand for specific plant-based products, following input from partner retailers and consumers, say the founders. In addition to the NPDs, Hooked Foods has revamped its packaging design in response to consumer demand for transparency. The new packaging is said to include easy-to-understand product images, clear labeling, and a focus on honesty and safety, emphasizing honesty and safety. It has been designed to reflect the company’s …

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TiNDLE stuffed chicken

© TiNDLE

Products & Launches

New Stuffed Chicken Line from TiNDLE Foods Hits Shelves at GIANT and MARTIN’S

TiNDLE Foods has announced the launch of its new Stuffed Chicken line, marking an expansion of its plant-based product range. The new offerings, including Parmigiana and Tikka Masala varieties, will debut this week in collaboration with The GIANT Company, a subsidiary of multinational retail and wholesale company Ahold Delhaize. The Stuffed Chicken products will be available in 160 GIANT and MARTIN’S retail locations across Maryland, Pennsylvania, Virginia, and West Virginia. This rollout follows TiNDLE’s entry into the US retail sector in November of last year. US Managing Director and Senior Vice President of Business Development at TiNDLE Foods, JJ Kass, commented on the partnership, stating, “We are excited to have our full range of products – including our latest Stuffed Chicken offerings – rolling out …

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A drawing of a happy dog under the sun by Noochies!

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Pet Food

Noochies! Starts FDA Approval Process as Cultivated Pet Food Inches Closer to Shelves

US pet food brand Noochies! announces that it has initiated the first steps of the regulatory process to introduce a cultivated chicken dog product in the US market. Further Foods, the brand’s parent company owned by Canada’s CULT Food Science, has completed and submitted a feeding trial protocol for dogs to the FDA. The feeding trials, necessary to ensure the novel ingredient’s safety and efficacy, will start later this year, contingent on the FDA’s approval. The protocol’s design was developed in collaboration with Dr. Sarah Dodd, co-founder of the US startup Friends & Family Pet Food Co. Noochies! has already introduced two unique products featuring an alternative protein: Freeze-Dried Dog and Cat Snacks, crafted with a dried yeast protein developed by CULT Food Science. Mitchell Scott, …

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oland's first cultivated meat startup, LabFarm, has received over PLN 9 million (around €2 million) from the National Centre for Research and Development.

© LabFarm
meat

Polish Government Backs LabFarm With €2M Grant for Cultivated Chicken

Poland’s first cultivated meat startup, LabFarm, has received over PLN 9 million (around €2 million) from the National Centre for Research and Development (NCRD), the executive agency of the Polish Ministry of Education and Science co-financing R&D projects at the intersection of science and business. Founded in 2022 by molecular biologist Stanisław Łoboziak (CTO) and entrepreneur Wiesław Macherzyński (COO) in Warsaw’s Wilanów district, LabFarm focuses on cultivated chicken. The company is privately owned, and reportedly, its leading investor is Jarosław Krzyżanowski, president of KPS Food, an advanced poultry plant in Poland. The grant will enable LabFarm to optimize bioprocesses, scale up production, work on proprietary growth media, develop products, and expand its team, the startup announced. The nonprofit organization ProVeg International and the think tank Good Food …

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© Elmhurst 1925
Products & Launches

Elmhurst 1925 Launches One-Ingredient Plant-Based Chicken Sold in Powder Form

Elmhurst 1925, the former dairy producer turned plant-based milk brand, has expanded into meat alternatives with the launch of a new plant-based chicken product. Uniquely, the meat alternative is sold as a dry powder and can be rehydrated using water and oil. A spice blend is added for flavor, and the mixture can then be microwaved to form a plant-based cutlet. The clean-label powder contains just one ingredient, hemp protein, and provides 26g of protein per serving. The product is sold under the brand name TerraMeat, and is available as a starter kit from the Elmhurst 1925 website. “It is amazing to work with, it is delicious — one clean ingredient, hemp grain protein,” said Chef Camillo Sabella, who has worked with Elmhurst to create …

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The Plant It Food Co.'s vegan chicken

© Image courtesy of Eurest
Food Service

Food Service Giant Eurest Teams Up with The Plant-It Food Co. to Bring Vegan Chicken to US Menus

Compass Group’s division Eurest, a leader in hospitality and food service in the USA, has partnered with the Irish company The Plant-It Food Co. (Plant It) to serve its plant-based chicken across its non-commercial operations in five markets: Seattle, San Francisco, Chicago, Boston, and Philadelphia, before a broader national rollout. Eurest, which highlights the versatility of Plant It’s vegan chicken, says that its chefs and dietitians have prepared it in multiple recipes — breaded, crumbled, filleted, or grilled — to suit diverse global and American cuisines, providing more plant-based options. The companies state that their partnership aims to promote healthier and more sustainable eating habits, highlighting the dual benefits of delicious food and positive environmental actions. “It’s exciting to introduce better-for-you options to our guests that they …

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Further Foods, the company behind the cruelty-free pet food brand Noochies!, will submit a feeding trial protocol for dogs and their cultivated chicken to the FDA later this month.

© Noochies!
Pet Food

Noochies! Takes First Regulatory Steps to Launch a Cultivated Chicken Product for Dogs in the USA

Canada’s CULT Food Science (“CULT” or the “Company”) (CSE: CULT) (OTC: CULTF) (FRA: LN0) announces that its subsidiary, Further Foods, the company behind the pet food brand Noochies!, will submit a feeding trial protocol for a cultivated chicken ingredient to the FDA later this month. Noochies!, a brand leveraging alternative proteins to avoid factory-farmed chicken and beef, has already introduced two unique products featuring a dried yeast protein developed by CULT Food Science to meet pets’ daily nutritional requirements: Freeze-Dried Dog and Cat Snacks. The brand has plans to formulate new Noochies! with cultivated chicken. The feeding trials, necessary for regulatory approval as cultivated chicken is a new ingredient that pets have never consumed, are planned to commence in Q4 of this year. This is contingent …

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Meatly's cultivated chicken for pets approved for sale in the UK, first products to hit shelves this year.

Image courtesy of Meatly
Cultivated, Cell-Cultured & Biotechnology

Meatly’s Cultivated Chicken for Pets Approved for Sale in the UK, First Products to Hit Shelves This Year

The UK’s Meatly, previously Good Dog Food, announces that it has received regulatory clearance from relevant UK Government departments to produce and sell cultivated meat for pet food, making it the first company in the country to obtain such authorization. The company explains that its cultivated chicken has undergone extensive testing and has been confirmed free from bacteria, viruses, GMOs, antibiotics, harmful pathogens, heavy metals, and other impurities. Its production facility has also been approved to produce and handle its cultivated chicken. Meatly has successfully developed and manufactured the UK’s first cultivated chicken product for cats, Omni Feast, with its first commercial partner, the plant-based pet food company Omni. With this approval, the first samples will be launched in the UK later this year, making …

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VFC Believe in Chickens campaign

© VFC
Marketing & Media

VFC Condemns Hypocrisy & Cruelty Inherent in KFC Campaign: “KFC Believes in Chicken, Whereas VFC Believes in Chickens”

Activist-led UK brand VFC has accused KFC of hypocrisy after the chain launched a major ad campaign encouraging consumers to “Believe in Chicken”. According to VFC, KFC’s representation of chicken cannot be trusted. Consequently, the brand has launched a social media campaign featuring a modified version of KFC’s billboard creative, altering the message to “Believe in Chickens”. By addressing chickens in the plural, VFC aims to highlight that they are living creatures that deserve to be treated with compassion. Unlike KFC’s campaign, which features images of fried chicken, VFC’s version shows how farmed chickens are treated. This is not the first time VFC has challenged the fast food chain — in 2022, the brand condemned a “misleading” KFC campaign where an influencer was invited to …

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Close up of woman biting into Planted chicken

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Studies & Numbers

EU Survey Reveals Color, Shape, & Texture of Plant-Based Fermented Foods are Paramount for Consumers

The first wave of consumer surveys from the EU-funded HealthFerm project has pinpointed the sensory preferences of consumers for fermented plant-based alternatives such as yogurt, drinkable yogurt, chicken, and protein-enriched bread. The survey, which reached 7,800 EU consumers in eight EU Countries and Switzerland, delves into European consumer preferences and attitudes towards plant-based fermented foods. It provides food innovators with guidance for developing plant-based fermented alternatives that align with consumers’ expectations. Creamy, sweet, and uniform. Consumers favor plant-based fermented yogurt and drinkable yogurt that is white, creamy, sweet, and uniform. The survey shows a clear preference for these products to mimic the characteristics of dairy-based yogurts, highlighting the importance of familiar textures and flavors. For both fermented plant-based drinkable yogurt and regular yogurt, “liquid,” “white …

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UPSIDE Foods is hosting a free one-night-only pop-up in Miami to offer cultivated chicken before Florida's cultivated meat ban takes effect on July 1, 2024.

© UPSIDE Foods
Cultivated Meat

UPSIDE Foods Hosts Free Cultivated Chicken Tasting Before Florida’s Ban

UPSIDE Foods, the first company to introduce a cultivated meat product in the USA,  announces that it is hosting a free, one-night-only pop-up tasting in Miami, on June 27, starting at 6:30 pm (ET). The event aims to celebrate “freedom of food” and allow Floridians to taste cultivated meat before the ban prohibiting the production and sale of cultivated meat in Florida takes effect on July 1, 2024. At the pop-up, participants will have the opportunity to taste UPSIDE’s cultivated chicken on a first-come, first-served basis. The address has not been disclosed; to obtain it, contact [email protected]. Dr. Uma Valeti, CEO and founder of UPSIDE Foods, commented, “We believe that cultivated meat is an essential part of the future of food and that people should have …

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The Vegetarian Butcher spicy vegan chicken

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Products & Launches

The Vegetarian Butcher Brings Spicy Vegan Schnitzel to Germany as Southern Fried Chicken Trends Globally

Unilever-owned Dutch brand The Vegetarian Butcher has expanded its vegan chicken range in Germany with a new product launch, the picante ‘Pepperfect Chick’n’. With the new, spicy vegan alternative to breaded chicken schnitzel, the company says is focusing on the trend towards American fried chicken. The fillets are made from soy proteins and enriched with vitamin B12, in a crispy vegan coating flavoured with black pepper and paprika. According to reports, spicy chicken products appear to be trending globally, and in the US such foods termed “swicy” (sweet and spicy) were predicted to gain popularity in 2024. In the UK, last year it was revealed that one in five Brits consume Southern fried chicken every week and one in ten do so every month, more …

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