THIS Launches Limited Edition Plant-Based Roast Chicken & Stuffing
After 12 months of R&D, UK alt meat brand THIS has launched a new product — THIS™ Isn’t Roast Chicken & Stuffing. The plant-based chicken crown is made from soy and pea protein, with stuffing in the middle and a sage and garlic melt topping. The limited-edition product is said to be ideal as a centrepiece for a festive meal or a Sunday roast. Another seasonal product by the company, THIS™ Isn’t Pork Pigs In Blankets, is also set to return to supermarket shelves for the third year in a row in the coming months. The news comes as THIS reports that its revenue is forecast to hit £20 million this year, up by over 50% compared to 2022. Furthermore, THIS is now the UK’s …