Product of the Year 2023: 17 Vegan Winners in Multiple Categories Chosen by UK Consumers
*Updated 2/2 to remove Starbucks Chilled Classics Multiserve which is not vegan* The Product of the Year, the largest consumer survey of product innovation in the UK, has revealed the winners of its 2023 awards, with 17 vegan products chosen by consumers across multiple categories. According to organisers, this year, nearly a fifth of consumers said plant-based was the most important factor when buying or trying a new product and plant-based products made the “greatest imprint” across multiple categories, ranging from big brands to startups. Consumer led The annual Product of the Year Awards is the largest consumer-voted award for product innovation and serves as a benchmark for predicting top interests and trends in the year ahead. In its 19th edition this year, 8,000 adult UK consumers …