Tacotarian

Tacotarian franchise

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Food Service

Tacotarian Opens US Franchise Program Amid Ongoing Regional Expansion

Plant-based Mexican restaurant chain Tacotarian has announced the launch of a franchise program, opening expansion opportunities to entrepreneurs across the United States. The decision follows steady regional growth and increasing consumer demand for plant-based fast-casual dining options. Founded in 2018 in Las Vegas by Kristen and Carlos Corral, along with Regina and Dan Simmons, the company began as a single-location operation and has since expanded to six locations across Las Vegas and San Diego. The brand has also introduced a grocery product line distributed nationally. Earlier this year, the US Small Business Administration named the founding team the 2025 Small Business Persons of the Year for Nevada. “Our original goal was to make plant-based food exciting. Franchising allows us to grow that vision beyond our …

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Tacotarian launches range of taco fillers

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Products & Launches

Mexican Chain Tacotarian Debuts Shelf-Stable Vegan Taco Fillings Including Beyond Meat Birria

Tacotarian, the plant-based taqueria chain, is launching a line of shelf-stable vegan taco fillings that are ready to heat and eat, in response to what the chain describes as the growing demand for sustainable, plant-based foods. The line debuts with two products — Jackfruit Barbacoa and Jackfruit Birria made with Beyond Beef — which are high-protein and non-GMO. A recent study spanning over a decade from 2012 to 2022 found that while most Americans view plant proteins as healthier, their consumption of animal-based products remains prevalent. As such, the offer of a convenient, easy-to-cook version of a snack of which Americans consume 4.5 billion annually, provides a simple swap for consumers looking to reduce their meat intake and increase the level of plants in their …

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Tacotarian

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Food Service

Tacotarian: Winning Over Omnivores with Innovative Plant-Based Mexican Cuisine

Tacotarian is carving out a distinct niche within the Mexican food segment in the United States: 100% plant-based Mexican dishes, using house-made alternative proteins for a one-of-a-kind dining experience. Launched in Las Vegas in 2018, Tacotarian’s mission is to redefine and modernize traditional Mexican-American dining, using authentic flavors, seasonings, and cooking methods coupled with plant-based proteins to provide an innovative option that appeals to a broad audience. In fact, the majority of Tacotarian customers aren’t even vegan or vegetarian, with 75% of patrons identifying as omnivores/flexitarians. Modern approach to Mexican cuisine Kristen Corral, cofounder of Tacotarian, told Nation’s Restaurant News, “Our concept is really good Mexican food that just happens to be vegan. When you think of a Mexican-American restaurant, you think of yellow and …

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