UK-based Tiba Tempeh, on a mission to grow the meat-free category by making tempeh more accessible to mainstream consumers, announces a fresh pack design and new plant-based mince as well as a listing at over 400 Sainsbury’s stores across the country. The brand claims its newly launched Tempeh Mince, first available in Ocado from May 2024, is the only plant-based mince to contain 100% natural and organic ingredients. Along with a “vibrant, fresher and foodie packaging design” that rolls out across the full range, featuring easy recipe suggestions, the brand has launched its Original Tempeh Block and Sweet Chilli Marinated Tempeh Pieces into more than 400 Sainsbury’s stores. The launch is to be supported by a strong activation plan including digital posters, e-commerce, and promotions. …
more