Consumers now have a wide range of products to choose from if they are looking for plant-based meat alternatives. Nevertheless, there are some companies and products that consumers repeatedly highlight on social media. One of these companies is “Before the Butcher”, with its B4 Burger. The American company’s mission is “universal acceptance of plant proteins”. We interviewed Danny O’Malley – President of Before the Butcher – about this mission and the current status of the company.
Danny O'Malley
California: New Vegan Burger from Before the Butcher
The Californian company “Before the Butcher” is developing a new soy-based vegan burger with a taste and texture based on its meaty counterparts.