According to a survey by vegan cheese producer MozzaRisella, over 45% of meat-eaters are planning to reduce their meat consumption over the course of 2020. The survey revealed that in addition to this, 49 percent of flexitarians are intending to further reduce meat going forward.
generational attitudes
Study Reveals Attitudes to Veganism Across Generations
A recent study of 2,000 adults revealed a vast generational difference on the view of vegan, vegetarian, and flexitarian lifestyles. The research, conducted by Wellwoman Vegan and carried out via OnePoll, found millennial Brits are far more likely to embrace a flexitarian diet or follow a vegan or vegetarian lifestyle, but nearly 50% of those over 51 don’t believe that vegan diet will have a positive effect on their health.