FoodFacts.org

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Health

Freedom Food Alliance Combats Nutrition Misinformation With New Platform FoodFacts.org

The Freedom Food Alliance, a consumer advocacy organization founded by Plant Based News co-founder Robbie Lockie, has announced the launch of a new platform providing accurate, reliable, and up-to-date information about nutrition. Called FoodFacts.org, the platform has partly been launched in response to the recent decision by Meta CEO Mark Zuckerberg to end third-party fact-checking on social media sites such as Facebook and Instagram. It aims to give individuals, policymakers, and industry leaders the tools to make informed nutrition decisions. One of the key features of FoodFacts.org is an AI-powered chatbot providing tailored real-time guidance. The feature can assist users in exploring nutritional data, investigating food sourcing, and debunking food-related myths. “The decision to remove independent fact-checking from major social media platforms is deeply troubling,” …

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The Lancet

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Health

Media Wildly Misrepresents Findings of UPF Study in The Lancet to Slander Plant-Based Foods

Earlier this week, a study was published in The Lancet examining the health impacts of plant-sourced ultra-processed foods (UPFs). The results showed that while unprocessed plant-based foods decrease cardiovascular disease risk, ultra-processed plant-sourced foods may have the opposite effect. However, the study has attracted a slew of misleading coverage from mainstream media outlets, with some articles giving the impression that the UPFs in the study were predominantly meat alternatives. For example, a clickbait headline in The Telegraph falsely declared “Vegans are slowly killing themselves”, with the subheading “There’s nothing healthy about ultra-highly processed fake ‘meat’ products”. Unsurprisingly, the writer of the article is a dairy farmer. In reality, plant-based meats represented just 0.2% of the diets of the study participants, while foods such as packaged …

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Disinformation and Propaganda Meter that is hitting a full scale, showing a very high level of disinformation, overload of it, too much of it. Maximum value, off the charts. ,3d illustration

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Health

“Inaccurate and Misleading”: Health Professionals Condemn Meat & Dairy Campaign Backed by UK Government

The Doctors’ Association UK (DAUK) has joined forces with Plant-Based Health Professionals UK (PBHP UK) to call out a government-backed campaign promoting meat and dairy consumption. The organisations have sent an open letter to the Agriculture and Horticulture Development Board (AHDB) and the Department of Environment, Food and Rural Affairs (DEFRA) to highlight their concerns over the Let’s Eat Balanced campaign. Timed to coincide with Veganuary, the campaign advocates consuming meat as a source of protein, zinc, iron, and vitamin B12. But DAUK and PBHP UK say that promoting animal product consumption is “at odds with established scientific evidence on healthy and sustainable diets”, and have called for the campaign to be retracted. The organisations argue that the campaign’s claims are “inaccurate and misleading”, since …

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