“When Lightlife’s letter to Beyond Meat and Impossible Foods was released last week, the vegan and plant-based community unleashed its own torrent of anger against the company for this attack against two plant-based trailblazers they deeply admire. Makes sense, right? No one likes a bully,” says Rachel Cook.
Rachel Cook
How to Get More Shoppers to Say Your Vegan & Plant-Based Products are “Worth it”
Many plant-based food companies acknowledge that their products often cost more than their big industry competition. Their response is to focus on other parts of their proposition that they believe will be most compelling to their shoppers, such as taste or health.
The Meat Industry is Playing to Win. Here’s How Plant-Based Brands Can Steal Their Playbook!
If you are selling plant-based or vegan food products, particularly vegan proteins, you will certainly be keeping an eye on the strategies that the animal protein industries are using to maintain their market share.
