Ready Burger, a plant-based fast food brand based in London, UK, is aiming to raise at least £250,000 through a new crowdfunding round.
The funding will support the opening of Ready Burger’s first sit-in location in the south of England, and will also help the brand roll out its product range into food service and retail outlets UK-wide. Throughout this year, Ready Burger will work to develop new flavours and progress with new food tech partnerships.
“This investment round will assist us in further scaling the business”
Ready Burger claims to have sold almost 500,000 products and generated over £1 million in revenue since it launched in 2021. Recently, the fast food brand announced a partnership with flavour and fragrance manufacturer Givaudan to use the latter’s award-winning PrimeLock+ technology. This imitates animal fat and locks flavour and moisture into proteins, giving plant-based products a more authentically meat-like taste and texture.
Ready Burger previously raised £2 million in an oversubscribed funding round in 2021, reaching its initial £1.5 million target in a matter of hours.
Price parity
Ready Burger aims to disrupt the fast food market by offering its burgers at a comparable price to mainstream outlets such as McDonald’s and Burger King. Last year, the brand launched a 99p burger for Veganuary, which proved so successful that it became a permanent fixture.
The aim is to show that eating a healthier and more sustainable diet does not have to be expensive. According to the company, a typical Ready Burger uses 70% less water and generates 92% fewer emissions than a beef burger.
“This investment round will assist us in further scaling the business by exploring opportunities for the company’s retail and food service offering and developing new market opportunities for the high-quality plant-based food products we have created through our innovative partnership with Givaudan,” said Max Miller, Ready Burger CEO. “We will also invest in further food technology innovations to ensure we are continually focused on delivering the healthiest and tastiest products. With the plant-based food market set to double in size in the next five years, we see huge growth opportunities, initially in the UK and ultimately on a global scale, for the business going forward.”
