Spanish plant-based meat brand Heura has announced the launch of a new chicken-style innovation, the Fine Herbs Burger.
The product is said to have the same amount of protein as a conventional chicken burger, but contains fiber and healthy fats to provide “unprecedented juiciness”. It is designed to replicate the sensory experience of white meat, with no cholesterol or trans fats and low levels of sodium and saturated fat.
The chicken-style burger aims to cater to the tastes of Spanish consumers, many of whom have a preference for white meat as a protein source. There are already some signs that acceptance of plant-based products is growing in the country; recent research by Heura reportedly found that 40% of Spaniards identify legumes and their derivatives — such as plant-based meat products — as the healthiest source of protein, ahead of chicken (18%) and red meat (17%).
Additionally, almost 40% of respondents believed there was no difference in quality between plant-based and animal-based protein, though many were unaware that some compounds in conventional meat — such as cholesterol and trans fats — can negatively impact health.
“The best of meat with the best of plants”
The news comes just weeks after Heura launched a plant-based chicken fillet at major supermarkets in France, Spain, and Portugal in partnership with French food tech company SWAP. The product contains just seven ingredients and provides 20 grams of protein per serving, earning a Nutri-Score of A.
At the beginning of the year, Heura opened a new innovation laboratory and announced plans to register six patents in 2025. A month later, the company revealed it had improved its B Corp rating by 18%, taking the top spot in the food products category for businesses with a turnover exceeding €1 million.
Towards the end of February, Heura introduced a new product, Tex Mex Chunks, which it said was the first of five launches planned for 2025.
“Our obsession is to rewrite what it means to eat well: to create products that nourish the body, respect the planet, and celebrate flavor. All the good stuff, without compromise or negative impacts,” said Marc Coloma, CEO and co-founder of Heura Foods. “We work to offer the best of meat with the best of plants, without the negative impacts on your health of animal products.”
