Milkadamia, a plant milk which has quickly become one of the most successful dairy alternative brands in the US, announces that its full line of 100% plant-based milks are now available in all Whole Foods locations in the London area.
Plantbased milk alternatives account for almost half the total plant-based food market in total, with a market value of $1.86 billion as reported by the GFI. Also, a study published in July showed that 25% of UK consumers prefer plant milks and are prepared to pay more for it. A further study in July demonstrated that 16-24 year-old consumers in the UK are steadily refusing dairy milk – so Milkadamia is entering a ready market with this launch.
The brand was founded on the Australian family macadamia farm in 2015 and it is headquartered in Burr Ridge, IL. The nut milk products are now sold in 12,000 retailers across the U.S. and the U.K, as well as 2,000 cafes. From this month, all seven London area Whole Foods locations will stock milkadamia’s entire line of dairy-free milks, including Original, Unsweetened, Unsweetened Vanilla, and its special Latte Da Barista brand. All of the products come in 32 oz. shelf stable containers and retail for £3.49/unit.
Morgan Roy, who is heading up the U.K. launch, discusses the U.K. expansion by stating, “According to the BBC, more than 25% of U.K. residents now drink plant-based milk and we when heard from so many consumers that they wanted us to bring our products to the country we knew the time was right for us to find a partner like Whole Foods to bring our delicious, creamy macadamia nut-based milks to these shores.” The company has plans to further expand within the U.K. in 2020.
