Confetti Snacks, a US-based brand known for its upcycled vegetable and fruit chips, has expanded its distribution to Europe. This move is in collaboration with TJ Maxx and HomeSense, and the products are now available in nearly 1,000 stores across the UK, Netherlands, Germany, Austria, and Poland.
Confetti Snacks offers a variety of colorful, nutrient-dense chips made from imperfect produce. The top three products – Thai Green Curry Mushrooms, Black Truffle Mushrooms, and Just Half Moons Mandarin Chips – achieved a 65% sell-through rate in the first two weeks of availability in Europe.
Tackling food waste
The brand was founded by Singapore native Betty Lu with a mission to tackle food waste and provide a nutritious, minimally processed snack option. “We take ‘ugly’ or unsellable produce and upcycle it to create delicious and crunchy snacks flavored with seasonings inspired by the cultures of the world,” noted Lu. The products are baked using a low-heat method, preserving the nutrients and vibrant colors of the vegetables and fruits used.
In addition to addressing food waste, Confetti Snacks also partners with global humanitarian organizations to donate a portion of its chips to communities in need, particularly in food deserts or regions facing drought.
Early success in Europe
“The early success of our products in Europe is just one more testament to the fact that consumers all over the world want snacks that are better for them and better for the planet but still have that ‘wow’ factor when it comes to taste,” added Lu. She expressed optimism about expanding the brand’s presence in more European countries soon.
“Consumers all over the world want snacks that are better for them and better for the planet”
Confetti Snacks recently gained recognition by winning first prize at the SNAC Tank competition during the SNAC International SNX 2024 event in Dallas, Texas. The company, founded in 2018, has seen a year-over-year growth rate of over 300% and currently distributes to 3,900 locations across America, Europe, and Singapore. Andre Menezes, former co-founder and CEO of TiNDLE Foods, has also joined the board of Confetti Snacks.
Lu continued, “It’s our mission to deliver and delight, and we look forward to bringing the goodness of Confetti to many more European countries in the near future.”
