Eurest, a major food service provider for American companies, has announced that Actual Veggies will become its exclusive veggie burger supplier.
Through the partnership, Actual Veggies’ chef-crafted Black Bean Burger will be available across Eurest’s more than 1,600 marketplaces US-wide. The launch comes after Chris Ivens-Brown, Chief Culinary Officer for Eurest and Compass Group North America, bought a box of Actual Veggies burgers to try at home. He was so impressed that he submitted an inquiry to the company, which ultimately led to the partnership.
Actual Veggies’ burgers are made using fresh whole vegetables, grains, and a signature spice blend. Eurest’s research and development chefs have developed a variety of recipes highlighting the burgers’ flavors and textures; research conducted by the company reportedly indicates that taste is the leading factor influencing plant-based food purchasing decisions, followed by health benefits.
“We’re focused on culinary innovation, both through our chef-driven concepts and the partners we collaborate with,” said Ivens-Brown. “Actual Veggies is pushing the category forward with products that deliver on taste, quality, and innovation.”
“Bold commitment”
The news comes after Actual Veggies raised $7 million in Series A funding in February. The company said the capital would be used to support its retail expansion and product development, adding that it had secured a food service contract with Compass Group (owner of Eurest).
As a next step in the partnership, Eurest will offer other Actual Veggies burgers as limited seasonal promotions. This spring, Eurest marketplaces will feature various preparations of the Super Greens burger.
Eurest has been working to increase its plant-based offerings in recent years; in 2024, the company announced a collaboration with Irish plant-based brand The Plant-It Food Co. to serve plant-based chicken across its non-commercial operations.
“We are honored by Eurest’s decision to make our products their exclusive veggie burger offering to their guests,” said Actual Veggies co-founder Hailey Swartz. “This bold commitment validates what we’ve always believed: when you focus on exceptional taste without compromise, genuine nutritional benefits, and ingredients people can trust, demand follows.”
