Plant-based Mexican restaurant chain Tacotarian has announced the launch of a franchise program, opening expansion opportunities to entrepreneurs across the United States. The decision follows steady regional growth and increasing consumer demand for plant-based fast-casual dining options.
“Franchising Tacotarian allows us to share our mission of saving the world one taco at a time”
Founded in 2018 in Las Vegas by Kristen and Carlos Corral, along with Regina and Dan Simmons, the company began as a single-location operation and has since expanded to six locations across Las Vegas and San Diego. The brand has also introduced a grocery product line distributed nationally.
Earlier this year, the US Small Business Administration named the founding team the 2025 Small Business Persons of the Year for Nevada.
“Our original goal was to make plant-based food exciting. Franchising allows us to grow that vision beyond our cities and empower other entrepreneurs,” stated co-founder Carlos Corral.
Tacotarian has been recognized by multiple industry outlets. It was included in Nation’s Restaurant News’ 2024 “Breakout Brands” list and QSR Magazine’s “40/40” ranking of emerging concepts. It also appeared on Yelp’s Top 100 Taco Spots in America and received the title of Best Vegan Taqueria in the US from VegNews.
Comprehensive franchise support
The franchise model includes access to Tacotarian’s existing menu, brand identity, training systems, marketing support, and operational infrastructure. The program targets individuals with an interest in food service and experience in community-based business.
Co-founder Regina Simmons noted, “Franchising Tacotarian allows us to share our mission of saving the world one taco at a time—on a much larger scale. We’re excited to partner with driven entrepreneurs who are passionate about food and community.”
