Crackd

Crackd

© Crackd
Egg Alternatives

UK’s Leading Plant-Based Liquid Egg, Crackd, to Enter US Market Amid Rising Egg Prices

Crackd, a UK-based plant-based liquid egg brand, is preparing to enter the US market in 2025. The product will make its US debut at Natural Products Expo West, held in Anaheim, California, from March 5-7, 2025, where company representatives will be available to discuss its features and distribution plans. Grocery store availability is expected by the second quarter of the year. The timing of Crackd’s US launch coincides with ongoing challenges in the conventional egg industry. Persistent avian flu outbreaks, supply chain disruptions, and rising feed costs have driven up egg prices and caused shortages in grocery stores. These issues have also affected existing egg replacement products, further limiting options for consumers and food manufacturers. Crackd, however, will be produced domestically, reducing supply risks and …

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Crackd's Quiche Lorraine made with vegan eggs

Image courtesy of Crackd
Products & Launches

Crackd The No-Egg Quiche Featuring THIS Isn’t Streaky Bacon & Applewood Vegan Cheeze Launches in Tesco

British brand Crackd today announces the launch of a new range of vegan-certified quiches featuring its plant-based liquid egg product The No-Egg Egg. The quiches are set to launch exclusively at Tesco stores at the end of May. To develop its Crackd The No-Egg Quiche range, Crackd partnered with plant-based companies THIS and Applewood Vegan to offer three vegan versions of classical flavours: Quiche Lorraine, Cheeze & Broccoli, and Caramelised Red Onion. The new launch responds to consumer research showing an increased demand for ready-to-eat plant-based options. Interest in the category surged during lockdown when quiches became popular among consumers as mealtime options, explains Crackd. A versatile egg replacer Last month, Crackd’s quiche range won silver and bronze awards at the 2023 Farm and Deli …

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vegan egg alternative crackd

© Crackd
Products & Launches

Noble Foods Launches New and Improved Version of Vegan Egg Alternative Crackd

British egg producer Noble Foods has improved the recipe for its vegan egg alternative Crackd. The product, previously intended mostly for use in baking, can now also be used to make vegan scrambled eggs and omelettes. To accomplish this, the company has added several new ingredients to make the product creamier with a more eggy taste. The reformulation has also reduced the cooking time, meaning Crackd can now be microwaved to make scrambled eggs in just two minutes instead of seven. Since its introduction in October 2020, Crackd has launched at several major retailers such as Morrisons, M&S, Whole Foods, and TheVeganKind. At the beginning of the month, the product launched at Dutch retailer Jumbo, and Crackd has other European partnerships in the pipeline. Earlier …

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Squeaky Bean Egg

©Squeaky Bean

Products & Launches

Picnic Perfect: Squeaky Bean Brings “World’s First” Vegan Scotch Egg to Tesco in New Range

UK plant-based producer Squeaky Bean has launched what it claims to be the world’s first vegan supermarket Scotch Egg into Tesco. Made with Crackd – The No-Egg Egg – the new product is part of an unveiling of a plant-based summer eating range. After being awarded the Plant-Based Food Manufacturer of the Year, as well as introducing a Big Brother style vegan “influencer house”, Squeaky Bean will be rolling out the new range in 585 Tesco stores across the UK. The full range, ideal for picnics, summer meals, and packed lunches, includes:  Tomato, Red Pepper & Veta Tart, £3.00, 150g Creamy Coronation Tart, £3.00, 150g Chargrilled Memphis Style BBQ Mini Fillets, £3.00, 120g Scotch Eggs, £3.00, 210g  “You might have thought plant-based food lovers have …

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