UK’s Leading Plant-Based Liquid Egg, Crackd, to Enter US Market Amid Rising Egg Prices
Crackd, a UK-based plant-based liquid egg brand, is preparing to enter the US market in 2025. The product will make its US debut at Natural Products Expo West, held in Anaheim, California, from March 5-7, 2025, where company representatives will be available to discuss its features and distribution plans. Grocery store availability is expected by the second quarter of the year. The timing of Crackd’s US launch coincides with ongoing challenges in the conventional egg industry. Persistent avian flu outbreaks, supply chain disruptions, and rising feed costs have driven up egg prices and caused shortages in grocery stores. These issues have also affected existing egg replacement products, further limiting options for consumers and food manufacturers. Crackd, however, will be produced domestically, reducing supply risks and …