The market for plant-based products is booming and is already generating sales of 1 billion euros in Germany. In company catering, over half of consumers already choose vegan or vegetarian dishes. But up to now, the market offer has been limited mainly to alternatives to meat and most contain a wealth of additives and flavourings.
How Traditional German Food Producers Are Driving the Plant-Based Transition
Where do traditional German food producers stand in terms of the food transition? More and more established companies are recognizing the potential and the need to include alternative protein sources in their product ranges. Although the plant-based market in Germany and Europe is being driven primarily by milk and meat producers, who have been investing more and more in plant-based alternatives in recent years, only a few of these companies have developed concrete strategies for simultaneously reducing animal proteins. Instead, the attitude is often taken that the consumer must decide or that a separation must be made between animal and plant-based products without establishing competition. The question arises as to how serious manufacturers really are about the transformation and why many companies are not making …