Hooked Foods

BettaF!sh launches SAL Nom

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Startups, Accelerators & Incubators

EIT Food Initiative Announces €875,000 in Funding for Startups Including Hooked & BettaF!sh

EIT Food, a food innovation community supported by the EU’s European Institute of Innovation and Technology (EIT), has announced the winners of its Fast Track to Market Initiative. A total of €874,503 will be awarded to four mature agrifood startups and SMEs. The funding will help the companies accelerate their commercial success, enter new markets, and expand in existing ones. The winners are: The winners will benefit from EIT Food’s Revenue-Based Financing (RBF), a success-sharing model that provides immediate funding with flexible repayments tied to future revenues. There are no fixed repayments or equity losses, allowing businesses to scale at their own pace. Payments start after project completion and continue for 1 to 5 years until a maximum threshold (award amount + 7.5% annual premium) …

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Hooked Foods

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Investments & Finance

Sweden’s Hooked Foods Raises SEK 8.4M for New Vegan Products and AI Integration

Swedish foodtech company Hooked Foods has secured SEK 8.4 million in a combination of equity financing, loans, and grants to support its expansion and new product launches. The capital will primarily be allocated towards the introduction of new plant-based items, slated to hit the market this month. The company has been focused on refining its product range, including the development of new recipes and improvements in production efficiency. These efforts have resulted in reduced operational costs and better profit margins. New offerings, such as Vegobitar Original, Vegobitar Kebab, Vegobitar Seafood Flavors, and Vegofilé Original, will be launching soon. These products are designed to deliver over 20g of protein per 100g, with simple ingredient lists that provide high nutritional value. In the past year, Hooked Foods …

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Plant-based fish company Hooked Foods announces it has expanded its product portfolio with new options, including plant-based chicken.

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Products & Launches

Hooked Foods Launches New Vegan Seafood, Enters Chicken Category, Gains Listings at Sweden’s Biggest Retailers

Swedish startup Hooked Foods announces it has expanded its product portfolio with further vegan seafood options as well as new plant-based chicken products, marking its entrance into a new category. The products will be available in Sweden’s two largest major retail chains — ICA Gruppen and Coop Sverige — starting October 2024. The new products were created to meet the demand for specific plant-based products, following input from partner retailers and consumers, say the founders. In addition to the NPDs, Hooked Foods has revamped its packaging design in response to consumer demand for transparency. The new packaging is said to include easy-to-understand product images, clear labeling, and a focus on honesty and safety, emphasizing honesty and safety. It has been designed to reflect the company’s …

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A bag of plant-based salmon

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Meat- and Fish Alternatives

Hooked Foods Receives “Overwhelming Support” from Crowdfunding Investors to Launch Plant-Based Fish in Germany

Plant-based fish company Hooked Foods announces it has raised SEK6 million (€500,000) in its first limited crowdfunding round on Crowdcube to scale up its technology and make its products widely accessible to consumers. The Swedish company also announced that with the new capital, it will expand to Germany through a partnership with Ooha, a sales agency with “unique knowledge” of the German market and its enormous potential.  Strong demand for plant-based fish “We are overwhelmed by the support we have received from our investors and the community, which clearly indicates the strong demand for our plant-based fish substitutes,” says Tom Johansson, CEO of Hooked Foods. “With the funding we have secured, we will continue to drive innovation and provide sustainable and delicious alternatives for fish lovers …

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 Hooked Foods raises 10MSEK & opens crowdfunding

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Investments & Finance

Hooked Foods Raises SEK10M From Top-Tier Investors & Opens Crowdfunding Campaign

After securing another ten million Swedish kronor (around $967,000) for its sustainable plant-based seafood, Swedish company Hooked Foods has announced its first limited crowdfunding round on Crowdcube. “We closed our raise with top tier investors, will continue to grow and YOU now have the unique opportunity to join our wave and invest in this round as well. Take your chance below, get your spot in our limited crowdfunding and join our movement!” said Tom Johansson, co-founder and CEO at Hooked Foods, on social media. A healthier seafood ecosystem Hooked was born in 2019 after Tom Johansson and Emil Wasteson were challenged to create a sustainable plant-based alternative to seafood to lead the transition to a healthier ecosystem. The company says that to date, it has …

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