Let's Plant Meat

© Let's Plant Meat

Studies & Numbers

Report: Thailand Could Add Millions of Jobs & Billions of Dollars of Economic Value with 50% Plant-Based Shift

As Southeast Asia’s leading protein producer and the only country in the region that exports more protein than it imports, Thailand has the experience and expertise to become a global hub of sustainable proteins. The benefits will be enormous if the country realizes its potential and replaces half of its meat and seafood production with plant-based proteins by 2050: it could create more than a million additional jobs, add billions of dollars of economic value to its economy, and cut greenhouse gas (GHG) emissions by millions of tons per year. These statements are from a new report — “Kitchen of the Future” — commissioned by Madre Brava, a US environmental group raising awareness about the impacts of animal agriculture on the planet, and produced by …

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Lidl Belgium drops prices of plant-based protein products

© Lidl Belgium

Retail & E-Commerce

Report: Which European Supermarket Chains Will Be the First to Meet Planetary Health Goals?

Global environmental advocacy organisation Madre Brava has assessed the climate and protein transition ambitions of Europe’s 15 largest supermarket chains to determine which will be the first to meet human and planetary health goals. The report finds that all the retailers have set targets to reduce the emissions of their food products, or plan to do so by the end of the year. However, Ahold Delhaize and Lidl currently take the lead. Lidl has committed to increasing plant-based protein sales and decreasing meat and dairy sales in six European countries — Austria, Belgium, Germany, Luxembourg, the Netherlands, and Switzerland. The retailer will also reportedly improve the ratio of plant to animal proteins sold in all 31 countries where it operates. Meanwhile, Ahold Delhaize told Madre …

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Lidl announces price parity of own brand Vemondo range

© Lidl Deutschland

Retail & E-Commerce

Just 6 Food Retailers Can Have Significant Impact on Climate & Planet by Shift to 50% Plant Proteins by 2030

A new report by Dutch research consultancy Profundo commissioned by US environmental group Madre Brava shows that the world’s leading supermarket chains have the power to reduce the impact of animal agriculture on the environment and achieve significant climate, land, and water benefits for humans, animals, and the planet.   According to the report, if food retailers Ahold Delhaize from the Netherlands, Carrefour from France, Thailand’s CP All, Lidl from Germany, Tesco from the UK, and the world’s second-largest foodservice company Sodexo (France), achieve 50% plant-based sales by 2030, they would reduce GHG by 31.6 million tonnes per year — equivalent to removing more than 25 million cars from EU roads.   Additionally, since global beef, pork, and poultry production negatively impacts land and water use, such an …

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