Galaxy has expanded its vegan chocolate range with the launch of a new product, the Dairy Free Hazelnut Praline bar, in the UK.
The news was shared on Instagram by Vegan Food UK, after a member spotted the bars on the shelves at Sainsbury’s. They are reportedly priced at £3.
According to Plant Based News, the product consists of a soft praline filling coated in chocolate made from hazelnut paste. It is gluten-free as well as vegan-friendly.
Meeting plant-based demand
Galaxy, which is owned by Mars Wrigley, launched its first vegan range in 2019, becoming the first major confectionery company to offer a dairy-free alternative to milk chocolate. Three flavours were initially available.
The range has evolved over the years, and four varieties are currently listed on the Galaxy website — Classic, Orange, Crumbled Cookie, and Salted Caramel. The latter was added in 2023, after Mars Wrigley observed considerable demand in the plant-based market.
“This category growth shows no signs of slowing, and that’s why we are pleased to be bringing a trending flavor to those looking for a sweet treat, whether it be due to dietary necessities or lifestyle choice,” said Michelle Frost, General Manager of Mars Wrigley Drinks and Treats, at the time.
