Kraft Heinz has introduced its first plant-based dessert, JELL-O Oat Milk Chocolate Pudding, marking the brand’s entry into the plant-based food sector. This new product, which is lactose-free, vegan, and made with oat milk, is now available in 4-packs at retailers across the US.
“As our fans’ diets and preferences change, we’re evolving our portfolio alongside them”
The pudding, which mimics the same creamy texture and rich chocolate flavor JELL-O is known for, is crafted to meet the growing demand for dairy-free alternatives. Oat milk was chosen as the base due to its creamy consistency and mild flavor. The chocolate variety pays homage to the original flavor introduced by JELL-O in the 1930s.
The company states that, given pudding’s popularity in American households and the growing prevalence of milk allergies among both children and adults, the new product aims to fill a gap in the market where existing dairy-free puddings have often been criticized for lacking in taste and texture.
Milestone launch for Kraft Heinz
This launch also represents a key milestone for Kraft Heinz, signaling the company’s first entry into the plant-based dessert category and its inaugural use of oat milk in product development. The plant-based desserts segment has seen substantial growth, with double-digit increases in recent years.
Lauren Gumbiner, associate director of marketing desserts at Kraft Heinz, stated, “JELL-O has always set the standard for creamy and great-tasting desserts that families across the country can enjoy. As our fans’ diets and preferences change, we’re evolving our portfolio alongside them.”
JELL-O Oat Milk Chocolate Pudding is now available nationwide in 4-packs at major retailers.
