Musa, a Spanish company specialising in sauces with a focus on mayonnaise, has launched a new vegan mayo with the European Union’s V-Label certification.
The new sauce is made without gluten, without preservatives and with vegan ingredients and its aim is to reach a larger number of consumers, including consumers who are egg intolerant or lactose intolerant, as well as vegans and flexitarians.
For the company, this launch has entailed “a great effort by the R+D+i department to find a recipe that achieves the full flavour of a mayonnaise”.
Despite being Musa’s first vegan sauce, the fact that more and more consumers are demanding plant-based products has led the company to consider launching new vegan products in the condiments and sauces category.
The product is already available in some supermarkets in Spain such as Carrefour, El Corte Inglés and Family Cash and Musa plans to continue marketing it in other supermarkets in the coming weeks.