Retail & E-Commerce

Germany: Rewe Supermarket Opens Vegan Meat Counter

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Operating around 3,300 stores, Rewe is the second largest food retailer in Germany behind Edeka. This month the operator of the Kaarst location, the Röttcher family, opened a 100% vegan meat counter, following a 45% increase in sales of its vegan range compared to last year.

The counter offers sausage and minced meat alternatives amongst other plant-based meats and the staff at the counter are specially trained.

The retailer launched its REWE Bio + vegan range in autumn of last year, stating that by 2040, the group wants to become climate neutral at the corporate level.

“Some time ago, I started to focus more and more on nutrition instead of just selling food, as I am convinced that customers are more enlightened and pay more and more attention to healthier nutrition,” Thomas Röttcher, manager of the REWE store Röttcher Family in Kaarst in North Rhine-Westphalia, to German publication Vegan News.

The vegan counter is currently in early test phase. Vegconomist will report further and has contacted the supermarket.

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