Retail & E-Commerce

Germany: Rewe Supermarket Opens Vegan Meat Counter

Operating around 3,300 stores, Rewe is the second largest food retailer in Germany behind Edeka. This month the operator of the Kaarst location, the Röttcher family, opened a 100% vegan meat counter, following a 45% increase in sales of its vegan range compared to last year.

The counter offers sausage and minced meat alternatives amongst other plant-based meats and the staff at the counter are specially trained.

The retailer launched its REWE Bio + vegan range in autumn of last year, stating that by 2040, the group wants to become climate neutral at the corporate level.

“Some time ago, I started to focus more and more on nutrition instead of just selling food, as I am convinced that customers are more enlightened and pay more and more attention to healthier nutrition,” Thomas Röttcher, manager of the REWE store Röttcher Family in Kaarst in North Rhine-Westphalia, to German publication Vegan News.

The vegan counter is currently in early test phase. Vegconomist will report further and has contacted the supermarket.

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