US tofu brand Hodo has announced an expansion into leading grocery retailers Meijer, Harris Teeter, and Giant Martin’s, as consumer demand for minimally processed plant-based proteins continues to rise.
Hodo’s tofu is made with non-GMO soybeans and is rich in protein and calcium. The brand offers more than 20 retail products, including entrees, dips, flavored tofu blocks, tofu scramble, tofu veggie burgers, and nuggets. Hodo also recently introduced Saucy Tofu Kits, aimed at busy families and those who are new to tofu.
The products available as part of the retail expansion are:
- Meijer: Extra Firm Tofu (Hodo’s top-selling item), Organic Miso Tofu, Organic Indian Spiced Tofu, and Thai Curry Nuggets.
- Giant Martin’s: Organic Miso Tofu, Thai Curry Nuggets, and Vegan All-Day Egg Scramble.
- Harris Teeter: Extra Firm Tofu, Organic Miso Tofu, Organic Indian Spiced Tofu, Thai Curry Nuggets, and Chermoula Moroccan Cubes.
“Younger generations are eating more tofu”
Hodo’s products are already sold at Whole Foods, Albertsons Safeway, HEB, Wegmans, and Natural Grocers, along with some local co-ops. They are also available through various meal kits and grocery delivery services, including Misfits Market, Imperfect Foods, Hungryroot, and Purple Carrot.
“The tofu category saw an +8% sales growth from 2021-2023 (GFI/SPINS), and younger generations are eating more tofu,” said Hodo Founder Minh Tsai. “This provides a great reason for retailers to expand their tofu offerings to provide protein options that are not only flavorful, fresh, and nutritious but also offer ingredient transparency.”
