According to a recent study, convenience meals have increased in relevance during the corona crisis, as they provide solutions to changing demands in society. At the same time, demand is increasingly directed towards vegetarian and vegan options, creating enormous growth and investment opportunities that are set to continue.
effect of pandemic
‘Hyper Realistic’ Plant Meat Producer THIS Launches in ASDA, Now in 3 of the Big 4 UK Supermarkets
THIS™ launched into 412 ASDA stores this week. Having only just launched into Sainsbury’s last month and Tesco in June, ASDA is the third of the “big four” supermarkets in a five month period and according to the founders, two self-confessed meat-lovers, the expansion will help the brand to reach £7 million in revenues this year.
Veganuary Survey Reveals How COVID Impacted Participants Six Months Later
A survey was conducted on more than 10,000 people who participated in Veganuary this year, to see how COVID-19 has affected their food choices. The results found that nearly a third of these people are eating more vegan food due to the pandemic.
