Food & Beverage

‘Hyper Realistic’ Plant Meat Producer THIS Launches in ASDA, Now in 3 of the Big 4 UK Supermarkets

THIS™ launched into 412 ASDA stores this week. Having only just launched into Sainsbury’s last month and Tesco in June, ASDA is the third of the “big four” supermarkets in a five month period and according to the founders, two self-confessed meat-lovers, the expansion will help the brand to reach £7 million in revenues this year.