ME-AT “Reinvents” Meat Classics Like Meatloaf, Specifically for the German Palate
The Netherlands’ ME-AT, the vegan brand of the Vion Food Group, which manufactures plant-based meat for private labels, has introduced three NPDs that are said to match the appeal and taste of three popular German meat products: smoky vegan sausages, Leberkäse (a type of meatloaf) and Sauerbraten (a mixed meat roast). ME-AT’s new plant-based meat offerings are ready and available for wholesalers, retailers, and discount stores in Germany and Europe. They can also be produced explicitly for promotional campaigns, while the recipes can be customized to meet specific customer needs and preferences, tailoring the products to different market demands. “Our food designers have now ‘reinvented’ three true classics specifically for the German palate. The focus was not only on achieving the closest possible match with the …
