Hana Hrstková

Hana Hrstková © Biocyclic Vegan International

Interviews

Hana Hrstková: “A Biocyclic Vegan Approach Is Not Just an Option—It’s a Necessity”

Hana Hrstková is a Prague-based resilient food system & vegan gastronomy strategist, dedicated to reshaping the food system to support both human health and environmental sustainability. With over a decade of experience in plant-based nutrition, she integrates principles of organic farming, zero-waste management, and biocyclic vegan agriculture—an approach that eliminates all animal-derived inputs while regenerating soil health. For Hrstková, the connection between soil, the environment, and human well-being is fundamental to the future of food. At the upcoming Biofach trade fair, she will once again take the stage to showcase how plant-based culinary innovation, paired with biocyclic vegan ingredients, can drive a more sustainable and ethical food system. In this interview with vegconomist, Hrstková shares her insights on the future of sustainable gastronomy and why …

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Woman holding plate with plant-based food.

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Health

How the Shortfalls of the Planetary Health Diet Could Be Addressed From a Plant-Forward Perspective

In 2019, the landmark EAT-Lancet report outlined a new Planetary Health Diet designed to improve human health and sustainability. The guidelines recommend eating more whole plant foods such as vegetables, fruits, whole grains, legumes, and nuts, while decreasing the consumption of less healthy foods such as red meat, sugar, and refined grains. While the recommendations have gained significant traction, they have also attracted criticism from some quarters, including claims that the diet could lead to micronutrient shortages. A new study published in The Lancet aims to address these concerns, recommending seven thematic areas for the development of the Planetary Health Diet. Bioavailability The bioavailability of certain nutrients in plant-based foods, such as iron, zinc, and calcium, can be lower than in animal-source foods. However, the …

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Lidl International X WWF

© Lidl International

Company News

Lidl Targets 20% Increase in Plant-Based Sales by 2030 in Partnership with WWF

Lidl has announced new sustainability targets aimed at promoting plant-based eating across its 31 international markets. In collaboration with the World Wildlife Fund (WWF), the retailer has committed to increasing the proportion of plant-based foods sold by 20% by 2030, compared to 2023 levels. This initiative is part of Lidl’s broader effort to align its product offerings with the Planetary Health Diet (PHD) guidelines by 2050. Lidl’s strategy, dubbed “Conscious Nutrition,” includes using WWF’s Planet-Based Diets Retailer Methodology to evaluate and expand its product range. This methodology provides a framework for developing sustainable and health-focused food options, encompassing protein sources, whole grains, fruits, and vegetables. The retailer plans to implement national targets across all its markets to support its international goal. Stefan Haensel, senior vice …

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Planetary Health Diet

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Charity & Campaigns

Retailers Urged to Adopt 60/40 Protein Split to Drive Healthier, More Sustainable Diets

Three global organizations, ProVeg International, WWF, and the Green Protein Alliance, are urging retailers to set targets for a 60% plant and 40% animal protein split in their sales to support healthy, sustainable diets aligned with the Planetary Health Diet by EAT-Lancet. The Planetary Health Diet suggests that the split between plant-based and animal-based foods should be 70% plant to 30% animal when all food groups are included and 60% plant to 40% animal when just focusing on protein-source foods, including meat, eggs, fish, and legumes. The organizations highlight retailers as “pivotal” in enabling societies to transition to sustainable diets and setting industry standards for measuring and achieving protein rebalancing. They encourage retailers to track progress toward these protein split targets to promote a comprehensive shift …

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