As we reported last year, brick and mortar vegan grocery store The Good Kind opened in London last September, aimed at “meat-eaters who want to eat less meat but don’t know where to start”. Founder Jessica Chan, who also operated a vegan sushi brand called Ima Sushi, shares that the new venture has been a COVID-19 business success story and now launches a digital supermarket as demand continues.
The Good Kind
New Plant-Based Grocery The Good Kind Helps Meat Eaters “Discover Incredible Plant-Based Food Brands” in London
Plant-based grocer The Good Kind has opened in London, aimed at “meat-eaters who want to eat less meat but don’t know where to start”. The company website says its purpose is to “make eating less meat easy, fun and delicious” and that it will “help you discover incredible plant-based food brands that are mindblowing.”