Nature’s Fynd has expanded its product offerings with the introduction of Spicy Indian Fy™ Bites, now available at Plantega-affiliated bodegas across New York City. The new item is part of the company’s line of fungi-based foods utilizing its proprietary protein ingredient, Fy™, and is currently being rolled out across more than 50 locations.
“With Fy Bites, we weren’t trying to mimic meat or dairy—we wanted to create something entirely new”
The bites are falafel-style and formulated with Fy™, a protein derived from a microbial strain discovered in Yellowstone National Park. Each serving contains 14 grams of protein, 5 grams of fiber, and the equivalent of one-third cup of vegetables. The product is free from the top nine allergens, certified gluten-free, and vegan.
Nature’s Fynd CEO and co-founder Thomas Jonas noted, “With Fy Bites, we weren’t trying to mimic meat or dairy—we wanted to create something entirely new. Fy Bites are their own thing: deliciously satisfying and made with our Fy Protein plus real veggies and spices.”
Plantega, a plant-based food service platform operating within New York City’s bodega system, has partnered with Nature’s Fynd to offer the new product in both in-store and delivery formats. In-store, the Fy Bites are served with options such as vegan mayo, hot sauce, or ketchup. On delivery platforms, they are presented over rice with sautéed vegetables and condiments.
Expanding Fy Bites portfolio
The new flavor joins three other Fy Bites variants—Zesty Greek, Herby Thai, and Savory Italian—that are expected to reach retail freezers later in the year. Outside of the bite-sized product line, Nature’s Fynd also offers Dairy-Free Fy Yogurt and Meatless Fy Breakfast Patties, which are currently available at Whole Foods Market and other national retailers.
In addition to its food portfolio, Nature’s Fynd is also exploring non-food applications of its fungi protein. Earlier this month, the company introduced Hydefy, a leather alternative developed using Fy, during a collaboration with fashion designer Stella McCartney.
Nil Zacharias, Plantega’s founder and CEO, described the Fy Bites as “a perfect example of how innovation and bold flavor can come together to create something entirely new.”
