VFC, the UK-based producer of vegan fried chicken, recently launched its Crispy Popcorn Chick*n and Chick*n Tenders at Carrefour supermarkets throughout Spain.
With this new listing in Carrefour Spain, VFC adds another distribution point to the list of supermarkets in the region including Spanish retail giant El Corte Inglés, and La Sirena, where the products are already available.
“This is just the start of the story for our brands in Spain.”
Crispy Popcorn Chick*n (vegan chicken popcorn) contains high energy value and is made with texturised mixed vegetable protein, water, sunflower oil and wheat flour, among others. While the Chick*n Tenders (vegan chicken fingers) are made with water, vegetable protein, soy, wheat and corn. Both are sold frozen and in packs of 220 g in the case of the popcorn and 200 g in the case of the chicken fingers.
VFC in Spain
In March 2021, the company landed in Spain through an agreement with Madrid-based Vegan Nutrition, a distributor that also trades with large plant-based companies such as Beyond Meat, Tofurky and The Meatless Farm. Last April, the company announced £6m in funding that it would use to drive the expansion of its products both in the UK and international markets such as Spain.
Commercial Director Richard Coggon at VFG, parent company of VFC, says to vegconomist: “At VFG we are absolutely delighted to add Carrefour to the retail outlets that stock VFC in the Spanish market. We are dedicated to making our brands resonate in Spain and working with our retail partners to make sure the consumers get the quality of VFC at the price they expect all year round.
“We have been blown away with the reaction of the Spanish consumers to our products and our marketing activation. This is just the start of the story for our brands in Spain.”
