Heinz has entered the chilled meat alternatives category with two new products — Meatless Burgers and Meatless Mince, described as “powered by beanz”.
The burgers and mince are said to be high in protein and low in saturated fat, with a juicy and meaty taste. They are also a good source of fibre and free of artificial ingredients.
“I’m certainly proud of the future we’re paving for everyone to dabble in plant-based food”
Initially, the products will only be available in the Netherlands, and Heinz has not yet indicated when they will roll out elsewhere. However, the company has referred to the launch as “the first step in our plant-based meals journey”, indicating that more products may be in the pipeline.
Heinz goes plant-based
Heinz made one of its first forays into the plant-based sector in the UK in January of last year. To celebrate Veganuary, the company launched a range of vegan mayos and salad cream, along with frozen bean burgers.
A few months later, Heinz introduced a plant-based baby food range made with pulses. The company also partnered with UK fried chicken chain Absurd Bird earlier this year, offering a plant-based chicken burger topped with refried Heinz beans and ketchup.
“We’ve built something I think Henry [Heinz] would be proud of,” said Sonia Abdipour, Head of Plant Based, Whitespace & New Ventures – International Meals at Kraft Heinz. “I’m certainly proud of the future we’re paving for everyone to dabble in plant-based food, contributing to a more sustainable future.”
