Dutch City Nijmegen Bans Meat Ads & Endorses Plant Based Treaty
The city of Nijmegen has endorsed calls for a global Plant Based Treaty, becoming the second Dutch city to do so and the 37th globally. Following the endorsement, Nijmegen will implement a ban on advertising fossil fuels and meat products in public spaces such as bus shelters and digital screens. Similar bans have previously been implemented by municipalities in Haarlem and Utrecht. The city will also introduce the plant-based Nimma Sandwich, which has been developed in collaboration with Radboudumc, Radboud University, MVO Nederland, HAN, Compass, Vermaat, and the restaurant De Nieuwe Winkel. The sandwich highlights natural, plant-based ingredients, all of which are sourced from local farmers and producers. “Last year, we put the Plant Based Treaty on the city’s radar,” said Bart Salemans, City Council …