Food & Beverage

V Planet Launches its Vegan Dog Food into Japan

Leading vegan dog food producer v-planet announces that its 100% plant-based, non-GMO products, including its vegan kind kibble, are now available in Japan through Japanese distributor WHOLEFOODS, Inc.

V-planet’s parent company, v-dog, is a family-owned international business based in San Francisco that has been creating plant-based dog food for 15 years. The v-planet products are made in Canada using vegan protein and nutritious non-GMO ingredients, without corn, soy or wheat.

“With almost 9 million pet dogs in Japan, it’s clear Japanese pet parents are dedicated to their pups,” said Lindsay Rubin, vice president of v-planet. “Currently, the plant-based pet food options in Japan are limited, so we are very excited to bring a completely balanced vegan and pet-approved alternative for pet parents who are increasingly concerned about animals and the planet.”

Lindsay Rubin v planet
Lindsay Rubin courtesy of v planet

“We are very pleased to partner with v-planet,” said Dr. Harue Suzuki, president of WHOLEFOODS, Inc. “As a vegan, a plastic surgeon and a dog mom, I knew there had to be a healthier alternative for my pets than the food that was available.  In Japan our dogs are a huge part of our lifestyle, and bringing v-planet’s cruelty-free and completely nutritious vegan food to my country is a welcome opportunity.”

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