Fundación Veg (formerly Vegetarianos Hoy)

Fundación Veg (previously Vegetarianos Hoy) has launched a campaign in the Santiago Metro to encourage a vegan diet during the Fiestas Patrias celebrations.

© Fab Ciraolo
Charity & Campaigns

“Be Like Joaquin Phoenix” Urges Fundación Veg in Campaign Promoting Vegan Diet in Chile

Fundación Veg (previously Vegetarianos Hoy) has launched a campaign in the Santiago Metro to encourage a vegan diet during Chile’s Fiestas Patrias, when traditional dishes made with meat and other animal products are widely consumed. The campaign features an image designed by national artist Fab Ciraolo, showing vegan actor Joaquin Phoenix surrounded by happy, alive farm animals and holding a vegan burger certified by V-Label. According to the non-profit the phrase is a nod to Phoenix’s 2020 Oscar speech promoting veganism. The phrase, “Be like Joaquin and discover the great variety of vegan products that exist today,” leads the campaign to encourage citizens to explore vegan options. A QR code on the panels directs users to the website www.sellovegano.com, offering a comprehensive resource of V-Label-certified …

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Vegetarianos Hoy vegan certified

© Vegetarianos Hoy
Charity & Campaigns

More Than 50 Companies in LATAM Joined the V-Label Certification Scheme in 2023

Fundación Veg, previously known as Fundación Vegetarianos Hoy, has announced that by the end of 2023, a total of 170 companies and 1,900 products had obtained a V-Label certification in Latin America. Through this program, the foundation encourages companies to include vegan products within sustainability strategies to mitigate the environmental impact of food production. From Mexico to Chile, 164 companies of different brands and product varieties have achieved V-Label certification. In the words of the director of the Veg Foundation, Ignacia Uribe, “Among the companies that have entrusted their certification to the Foundation we have names of multinationals such as Nestlé, Bimbo, Concha y Toro, and Masglo, among others, but we also have local enterprises that even have certified artisanal products, such as the case …

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Fundacion Veg logo

© Fundacion Veg

Company News

Vegetarianos Hoy Becomes Fundación Veg on World Vegan Day

Fundación Vegetarianos Hoy, the Latin American organization that promotes a change towards sustainable eating, announces today that it has left its old name and logo behind to respond to a more inclusive, empathetic, and changing environment. Although this name change was already indicated with the presentation of the book How to Be Vegan Today, authored by the organization’s founder and general director Ignacia Uribe, it was not until today that the news was publicly announced.  Uribe states, “We are happy to finally present this transformation that we have been working on for many months, which is actually an evolution. Leaving Vegetarianos Hoy y behind to become the Veg Foundation reflects our growth and continued commitment to our mission.” New name, same mission Although it has …

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Como Ser Vegan Hoy, by Ignacia Uribe

Image courtesy of Ignacia Uribe
Marketing & Media

Ignacia Uribe’s New ‘How to Be Vegan Today’ Book Urges “Do What You Can, But Do it Today”

The book “Como Ser Vegan Hoy” (“How to Be Vegan Today”) is presented as an essential guide for those who want to explore veganism and everything it entails, offering a simple, entertaining, educational and friendly guide so that people can immerse themselves in the different dimensions of veganism. This new milestone for Ignacia Uribe, director of Fundación Veg (formerly Vegetarianos Hoy) follows more than 20 years of experience as a vegetarian/vegan and as part of this social justice movement. Within her new book, people will be able to find anecdotes and personal reflections, as well as the explanation of key concepts, practical advice, and recipes to motivate people to explore this path. For her, this book is a necessity for society and the vegan movement, …

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