ProVeg International

Strong brand equity can make all the difference when the market is saturated with products. More than just a buzzword, brand equity represents the value your brand holds in the minds of consumers, influencing everything from loyalty and pricing power to market resilience. But how can plant-based brands cultivate strong brand equity, and why does it matter financially? The value of brand equity Big corporations like Coca-Cola have long recognised the financial power of brand equity, with the brand alone valued at over USD 106 billion. While plant-based brands may not yet have reached such high numbers, the same principles apply. A strong brand creates loyal customers, allows for premium pricing, and provides a buffer against market competition. Key benefits for plant-based brands Measuring brand …

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In the increasingly competitive plant-based sector, it’s clear that offering a great product is no longer enough. Today’s consumers want to connect with the brands they choose on a deeper level. Brands that can evoke love and respect from consumers become more than just products – they become essential to their lives. For plant-based brands, shared values such as sustainability or health often form the basis of this emotional connection. But how do you build and sustain this bond? Authentic storytelling, consistent brand experiences, and tapping into consumers’ subconscious drivers can all help plant-based brands foster loyalty and advocacy. Brands like Allplants and Heura Foods have harnessed this strategy, embedding their values into every customer interaction. Whether it’s through the founders’ personal stories or promoting …

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