Gen Z News - vegconomist: the vegan business magazine

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Study: Gen Z Believes More Action is Needed to Protect Animals and the Environment

February 28, 2025

A new study by Faunalytics and Good Growth Co has examined the attitudes of Generation Z (commonly defined as individuals born between 1997 and 2012) to environmental and animal protection. The study collected data from educated youth in the United States, Indonesia, Thailand, and China via surveys and interviews. The results indicate that the majority have a preference for ethical products. Just 31% and 34% of respondents said society was doing enough to protect animals and the environment respectively. However, the focus was mainly on companion and wild animals, with farm animals rarely mentioned. When asked why they believed animals and the environment should be protected, study participants mentioned a range of factors, including protecting the planet for future generations and helping animals for their …

Organisations and brands:

Faunalytics

Good Growth Co

Image: ProVeg International

Delivery Services

How Food Delivery is Shaping the Plant-Based Industry

February 24, 2025

The food delivery boom is changing how consumers engage with food, and plant-based brands must adapt. With global delivery revenues estimated to reach USD 1.40 trillion by the end of 2025, convenience is now a key driver of food choices. The rise of plant-based meal kits and restaurant delivery services makes plant-based eating more accessible than ever. Tapping into the food delivery trend Meal kit providers like Planthood and Purple Carrot are thriving, while mainstream services such as Gousto and HelloFresh are expanding their plant-based options. Meanwhile, Deliveroo and UberEats report growing demand for plant-based meals, showing a shift in consumer habits. Brands like Planty and Grubby in the UK are capitalising on this, offering frozen and fresh plant-based meal deliveries. New data suggests that …

Organisations and brands:

ProVeg International

Young couple eating burger outdoors, APA

Image courtesy of APA

Society

Study: What Influences Gen Z Consumers to Adopt Plant-Based Eating Patterns?

July 4, 2024

A study published in the journal Foods has examined the factors that affect the willingness of Gen Z consumers to adopt plant-based diets. The research questioned over 500 university students in Greece, India, and the UK. Most Greek and British students were responsible for their own meal planning, grocery shopping, and cooking, whereas Indian students tended to live with relatives and were less likely to prepare their own meals. Almost half of Indian students (46.5%) were receptive to the idea of shifting to a plant-based diet, possibly due to the country’s strong tradition of vegetarianism. However, just 14.4% of Greeks and 19.6% of Brits were open to the idea. Taste and nutrition 39.4% of respondents thought that plant-based products were too expensive, while 32.8% believed …

Poll: Majority of Gen Z is in Favor of a Vegan Diet, With 7-in-10 Planning to Stay Vegan Over Next Five Years

September 11, 2023March 31, 2023

Health website Medical Inspiration Daily For Stronger Society (MIDSS) recently polled 3,000 Gen Z individuals to gain new perspectives on the future of the food and health industry. According to the poll, the Gen Z population (individuals born between 1997-2012) is currently the main driver of the US vegan market, with 70% who identify as vegan saying they will continue to pursue the diet in the next five years. To conduct its poll, MIDSS says it surveyed 3,000 vegans and non-vegans belonging to the Gen Z age demographic in February 2023. Among its top findings, the survey found about 50% of vegans chose the lifestyle because of its health benefits, with 17% motivated by animal cruelty concerns, and another 17% choosing the diet for environmental …

Organisations and brands:

MIDSS

a vegan man and woman couple that found each other using Grazer app

Products & Launches

Dating App Grazer Relaunches as ‘Meatless Matchmaker’ for World Vegan Day

November 11, 2022November 1, 2022

Grazer, a UK dating and friend-finding app dedicated solely to vegans and vegetarians, has relaunched for World Vegan Day. The app has also rebranded, describing itself as “the meatless matchmaker”. “You don’t have to cuddle a carnivore or put your ethics aside for a ride. If you’re looking for something serious or not so serious, Grazer is here to be your meatless matchmaker,” says the company. “A serious glow-up” The Grazer app was founded by Lewis Foster and Charlotte Elizabeth, both vegans with experience of dating meat-eaters. In 2021, the app was among the 21 startups that received full or partial funding through Vevolution’s investment marketplace. Earlier this year, Grazer raised over $400,000 in a crowdfunding campaign. This enabled the company to rebrand, accelerate its …

Studies & Numbers

New Whitepaper Reveals How Gen Z is Driving Change in the Plant-Based Space

August 10, 2022

Innophos has published a whitepaper called Solutions for Plant-Based Meat Substitutes, highlighting solutions to solve the challenges around formulating plant-based meat substitutes. The new whitepaper presents case studies that showcase how the right phosphate and protein combinations can improve the texture and taste of plant-based meat substitute products. The report covers: Consumer trends and how Gen Z is driving change in the plant-based space The challenges of formulating meat substitutes with plant-based proteins Detailed case studies on the impact of phosphate technologies on texture in a variety of plant-based meat substitutes. “Following a highly attended presentation at IFT First 22, we are excited to share the science behind the unique benefits that phosphates bring to plant-based products,” said Eugenia Erlij, Vice President of Marketing and …

Premium Belgian Chocolate Manufacturer Kyoot Introduces Raspberry Pink Pepper Chocolate For Gen Z

August 3, 2022

Premium Belgian chocolate manufacturer Kyoot recently launched its new Vegan Raspberry Pink Pepper Chocolate targeted toward health-conscious Gen Z customers. Kyoot is on a mission to make next-level vegan chocolate for next-generation snackers. Not even a year after launching, Kyoot was awarded the Soho Chance Award in the Consumer Food and Drink category and stocked across London’s concept stores, newsagents, and gourmet grocers. Kyoot was founded by British-Lebanese Noor Freiha, a former chemical engineer who searched for a better-for-you bar that didn’t compromise on flavour. Today, the company’s bars are carefully crafted by world-class chocolatiers in Belgium, with the notion of making chocolate a fun experience, while committing to all-natural ingredients and sustainability. The high-quality chocolate range, which features ethically grown organic cacao by small-scale …

©Rudy's Vegan

Studies & Numbers

Top 10 Most Vegan-Friendly and Future-Ready Cities Revealed

November 22, 2021

Abillion, the world’s fastest-growing platform for reviewing plant-based food and products, just released a report determining the 10 best cities in the world for conscious citizens. These cities are said to particularly attract young people in the future, with plant-based nutrition playing a major role. For its new report, the platform has assessed global cities based on how much they have embraced plant-based lifestyles, their commitment to green policies, as well as greenhouse gas emissions and waste. According to abillion, these factors are indicators of where people want to live, especially for the very mobile Generation Z and Millennials who place personal well-being as highly as professional success. For these generations, ethics, commitments to causes, diversity and inclusion, and especially sustainable options, are part of …

Organisations and brands:

abillion

Aleph Farms and The Technion Reveal Worlds First Cultivated Ribeye Steak

Cultivated, Cell-Cultured & Biotechnology

Cell Cultured Meat is Likely to Constitute 40% of Future Meat Consumption

May 24, 2021May 12, 2021

A new piece of research published today May 11 by the journal Foods and led by Keri Szejda, PhD, surveyed a large, representative sample of 2,018 US and 2,034 UK consumers, regarding openness to cell-cultured meat. The results strongly suggest that cell-cultured meat is likely to make up a major part of consumers’ future diets.

Organisations and brands:

Aleph Farms

Arizton Report Claims Global Plant-Based Meat Market Size to Reach Revenues of over $12 Billion by 2025

September 2, 2020

According to Arizton Advisory and Intelligence, a producer of market research reports, the global plant-based meat market size is expected to grow at a CAGR of over 18% during the period 2019−2025. The report discusses the African Swine Fever disruption, the growth of pea protein, and the increased demand for environmentally-friendly meat replacements.

Organisations and brands:

Arizton

Arizton Advisory and Intelligence

©Aleph Farms

Society

Cell-Based Pioneers Aleph Farms Opens Visitor Centre and Gen-Z Program in Bid to Foster Transparency in Cultured Meat

September 11, 2023February 4, 2020

Cultured Meat specialist Aleph Farms announces an educational complex to showcase to the public its nature-inspired approach to producing cultured meat. The company first cultivated meat outside of an animal in 2018, and September 2019 announced that it had even created its product at an International Space Station.

Organisations and brands:

Aleph Farms

The vegconomist-newsletterinformation for decision-makers

The vegconomist-newsletter
information for decision-makers