A new piece of research published today May 11 by the journal Foods and led by Keri Szejda, PhD, surveyed a large, representative sample of 2,018 US and 2,034 UK consumers, regarding openness to cell-cultured meat. The results strongly suggest that cell-cultured meat is likely to make up a major part of consumers’ future diets.
Study: What Influences Gen Z Consumers to Adopt Plant-Based Eating Patterns?
A study published in the journal Foods has examined the factors that affect the willingness of Gen Z consumers to adopt plant-based diets. The research questioned over 500 university students in Greece, India, and the UK. Most Greek and British students were responsible for their own meal planning, grocery shopping, and cooking, whereas Indian students tended to live with relatives and were less likely to prepare their own meals. Almost half of Indian students (46.5%) were receptive to the idea of shifting to a plant-based diet, possibly due to the country’s strong tradition of vegetarianism. However, just 14.4% of Greeks and 19.6% of Brits were open to the idea. Taste and nutrition 39.4% of respondents thought that plant-based products were too expensive, while 32.8% believed …
