Products & Launches

v2food Launches New Plant-Based Meat Range in Coles Stores Across Australia

A few months after launching a vegan ready meal line for the convenience food category, Australian alt meat leader v2food has announced a new range of plant-based meats rolling out at Coles stores across the country.

“Health foods and meat-free meals are becoming increasingly popular”

The range includes two new chicken alternatives, a Thai burger, and an ‘improved’ sausage range that comes in various flavours, including the Aussie favourite Garlic & Herb. 

a pan with v2food plant-based sausages with vegetables
© v2Food

“We’re extremely excited to offer Coles shoppers a fresh selection of sustainable plant-based protein options that look, cook, and taste like their traditional counterparts. In Australia, a growing number of shoppers will happily choose plant-based sausages for their weekend BBQ or opt for plant-based mince in their spaghetti bolognese,” said v2food’s General Manager ANZ, Nathaniel Tupou.

Plant-based meats for flexitarians

V2food says the new plant-based protein range is for “Australians looking to boost their meat-free diets with healthier plant-based meals”. A YouGov study commissioned by the company revealed that almost two-thirds (64%) of Australian adults would try plant-based meats that are proven to taste like real meat.

v2popcornbites, plant-based chicken bites served in a plate with dipping sauce
© v2Food

The new v2food range now available at Coles includes:

  • v2popcornbites Southern Style
  • v2burger Thai Chilli and Lime
  • v2mince Chicken-Style 
  • v2sausage Garlic & Herb 
  • v2sausage Classic British 
  • v2sausage Spicy Spanish 
  • v2sausage Sage & Thyme.

Coles’ category manager for Meat Free, Olivia Thompson, said that the supermarket chain was “excited to offer a greater selection of great-tasting plant-based products to customers across the country”.

Coles offers a wide range of vegan products, including its own vegan line, Nature’s Kitchen. In the last year, the retail chain has been expanding its plant-based offerings with meat alternatives by Future Farm, Get Plant’d, and Deliciou.

“Health foods and meat-free meals are becoming increasingly popular at Coles, and we’re excited to expand our range to provide customers with more choices of nutritious plant-based options packed with protein,” Thompson added. 

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