Australian alt-meat brand v2food has expanded into China, announcing strategic partnerships with three major Chinese food manufacturers and a food content service platform.
v2food and AlgaeHUB by Lgem to Revolutionize the Appeal of Plant-Based Meat with Red Microalgae Colorant
The Australian plant-based meat manufacturer v2food and the Dutch biotech Lgem have joined forces to make plant-based meat more appealing. The companies collaborated to scale the production of RepliHue, a red microalgae-derived ingredient that replicates the visual experience of cooking conventional meat without synthetic additives, such as heme. Shades of pink and brown during cooking v2food, Australia’s leading brand, aims to provide sustainable, high-quality, and tasty plant-based meat to help people reduce their meat consumption. According to the company, a visual indication of successful cooking is needed to convince skeptical consumers of the viability of these alternatives. The plant-based company, looking for clean-label solutions to enhance its products, identified a strain of temperature-sensitive red microalgae that reacts to heat exposure, creating different shades of pink and brown …
![[v2food] Nick Hazell in front of v2 display in Woolworths (1)](https://vegconomist.com/wp-content/uploads/sites/3/v2food-Nick-Hazell-in-front-of-v2-display-in-Woolworths-1-400x300.jpg)
